Stefan Nilsson, also known as Trendstefan, is Sweden's most renowned trendspotter.

Perhaps you've seen him on a morning show or in a news feature about the future of consumption? Frequently appearing in the media, he identifies upcoming trends such as forest bathing, plant influencers, and baroque wallpapers. This year, he is particularly focused on retro flirting, art as an energy booster, and the comeback of the smiley.

Trendstefan is present on most social media platforms under @trendstefan and is listed by the magazine RUM as one of the most influential figures in the Swedish design scene.